13 OF '13
Wilmington NC Skyline at night
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What's in a Name?
UNCW Helps Define Wilmington

This fall, the UNCW Office of Community Partnerships and the Cameron School of Business launched a community-wide campaign to collect insights from area residents in an effort to define Wilmington as a region, a business and pleasure destination, and as a hotspot for economic development.

Community members from New Hanover, Brunswick and Pender counties were invited to participate in the Wilmington branding initiative by taking a short survey during two weeks in November. The survey garnered an overwhelming amount of responses, which will be analyzed and presented to the Brand Identity Leadership Team (BILT) in January 2014.

Created in early 2013, BILT consists of UNCW's Jenni Harris, assistant to the chancellor for community partnerships, and members of various community leadership teams.

Leading the survey efforts is Cameron School of Business Marketing Chair Thomas Porter, in collaboration with associate professor Tracy Meyer and assistant professors Fredrika Spencer and Donald Barnes. CSB graduate students will also lend a hand by participating in data coding and research analysis of the survey results.

"The creation and implementation of this survey and the analysis of its results are great examples of UNCW's applied learning initiatives," said Porter. "This is a unique opportunity for our students to get involved with a regional project that will help define the brand of Wilmington and surrounding communities in the years to come."

"This committee will do the work of creating that collective brand, and we look forward to leading this initiative as we make our mark on Wilmington's prosperous growth and its history," Harris said.

During UNCW's winter semester, the BILT will hold a number of meetings to discuss and analyze the survey results so they can move forward in creating a brand promise for the region.