Learn, Innovate and Connect: Global Learning Technology Conference

Call for Papers and Panels

Third Biennial Integrated Marketing Communication Conference University of North Carolina Wilmington May 28-30, 2015

Deadline: Friday, February 6, 2015

The theme of the conference is “Integrated Marketing Communication: Creating Spaces for Engagement.” A key goal of the conference is to explore how Integrated Marketing Communication (IMC), as grounded in the communication discipline, enables community engagement. This conference theme is inspired by the work of 2015 Conference Keynote Speaker Dr. J. Kevin Barge in communication design theory, with a focus on creating spaces for community engagement and collaboration. Representative questions this conference aims to address include:

  • How can IMC encourage engagement with a variety of audiences, including voters, customers, volunteers, students, alumni, non-profits and government organizations, and other stakeholders?
  • How can a theoretical approach to IMC encourage ethical practice?
  • How can we utilize a communication design framework to ground IMC practice?
  • How can IMC scholars utilize a communication design framework to advance IMC theory or address enduring challenges in the scholarship and practice of IMC?
  • How can we theorize IMC to help build vibrant, productive communities?
  • How is the use of “big data” in IMC encouraging or discouraging community engagement?
  • How can issues of integration, corporate narrative, brand coherence, and other IMC areas be examined from a communication design theory framework?
  • How can various IMC contexts, including social media, public relations, advertising, event planning, marketing communication, and promotions, be more deeply understood through communication and rhetorical theory approaches?
  • How can we teach IMC from a praxis perspective to better prepare our students for employment in IMC fields?

Papers may rely on varied methodologies and arise from multiple fields. We welcome papers addressing all facets of IMC and its role in creating spaces for engaging audiences. Papers and panels should relate to the study and practice of communication and its theoretical diversity, which draws from but is not limited to:

  • Communication Ethics
  • Communication Theory
  • Crisis and Risk Communication
  • Health Communication
  • International and Intercultural Communication
  • Instructional Communication
  • Mass Communication
  • Performance Studies
  • Philosophy of Communication
  • Political Communication
  • Rhetorical Theory
  • Strategic Communication
  • Visual Communication

Scholars from related disciplines are invited to submit papers, extended abstracts, and panel proposals for inclusion in the conference.

Full Papers: Submissions should be double-spaced, with a maximum of 30 pages including references. Any citation style is permitted (e.g., MLA, APA) as long as the author utilizes it properly and consistently. The author(s) should remove name(s) and all identifying data from the manuscript. A separate title page with title, author name(s), and contact information should also be included. Please indicate on the title page if the author is a graduate student and also if this is a debut submission, having never previously presented at a professional conference. Send papers as attached files via email to IMC@uncw.edu.

Extended Abstracts: Submissions should be 500-750 word extended abstracts so as to give reviewers a sense of the direction of the paper. The author(s) should remove name(s) and all identifying data from the abstract. A separate title page with title, author name(s), and contact information should also be included. Please indicate on the title page if the author is a graduate student and also if this is a debut submission, having never previously presented at a professional conference. Send extended abstracts as attached files via email to IMC@uncw.edu.

Panel Proposals: Panel proposals may include up to five participants (not including a respondent). Please include one title page with a 500-word (maximum) abstract and rationale for the panel. Each presenter should include a title and 200-word abstract for his/her work. Send the panel proposals as attached files to IMC@uncw.edu.

Deadline: All papers, extended abstracts, and panel proposals must be received by midnight Friday, February 6, 2015 to be considered for inclusion in the conference. Participants will be notified by March 1, 2015.

The biennial IMC Conference hosted by the department of communication studies at UNCW offers a vibrant opportunity for IMC scholars to meet and discuss connections between theory and practice. The panels are designed to maximize participation with numerous formal and informal opportunities for conversation in addition to the conference programming.

The University of North Carolina Wilmington is located in the southeastern region of North Carolina, near the historic district of Wilmington, four miles from the Cape Fear River and five miles west of Wrightsville Beach and the Atlantic Ocean. Affordable lodging will be available. Conference events will include an opening reception, the keynote banquet, and a Saturday evening event. Registration information will be forthcoming on the conference website.

For more information, contact:

Jeanne Persuit, Ph.D.
Conference Planner
Department of Communication Studies
University of North Carolina Wilmington
601 S. College Road
Wilmington, NC 28403-5933
Phone: 910.962.2616
Email: IMC@uncw.edu
Conference Website: http://uncw.edu/com/imc/index.html