COM Alumni Spotlight

Jason Rollins

Alumnus of the Month

Name:

Jason Rollins

Graduation Date: May 2003
Position Title:

Account Supervisor, Brand & Talent

Company: MSL Atlanta (MSLGROUP)
Current Location: Atlanta, GA
Did you complete a departmental internship? If so, please list your internship agency.

Yes, I completed internships at the Greater Wilmington Business Journal and Erickson Public Relations (now Talk Inc.)

How are you using the skills/concepts, learned from your COM degree, in your life?

My COM degree has allowed me to effectively develop and execute strategic marketing and public relations plans on behalf of my clients. The ability to conduct research, give presentations, work in teams, manage projects, and write copy that truly brings a brand’s story to life. These are all skills learned at UNCW that help me each and every day in my career. I also love the concept of “managing by walking around,” and apply that to my daily work. I think the best managers are great communicators, and they always find time to walk around the office and check in on others.

What are your proudest accomplishments since graduating from UNCW?

Breaking into the Marketing/PR industry in a major metropolis like Atlanta, where jobs are extremely competitive. My work and experience at UNCW helped me land an internship at Edelman, which later turned into a full-time job. Now, and nearly 10 years later, I’m managing nearly $1 million worth of business and have supported many household brands, including: The Home Depot, Coca-Cola, McDonald’s, Crowne Plaza Resorts & Hotels, and Time Warner Cable.

I also completed my MBA degree from Mercer University in 2009, and earned PRSA’s Accreditation in Public Relations (APR) designation this month.

Communication is...

...personal and still best face-to-face.

What advice would you give current COM majors?

As we live in a digital and social world, don’t forget the power of meeting in person, or even via phone. Companies want communicators who are just as comfortable and confident in person and on the phone as they are at sending digital messages. They also want (and require) speed and efficiency. I see far too many recent grads exchange 10-20 e-mail messages with someone down the hall from them, when a two minute phone call or office visit would have worked much better.

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