The mission of the University Advertising Chapter is to promote a better understanding of the functions of advertising, to encourage advertising professionalism through advertising education, to develop skills, creativity, and individual abilities of its members, and to promote fellowship and free exchange of ideas. The University Advertising Chapter is accredited with the national American Advertising Federation.

We gain advertising experience by working with fellow student organizations, campus departments, and local businesses to help create creative campaigns to promote a certain product or event. This semester we have worked with Association for Campus Entertainment (ACE) and the Wilmington Chocolate Festival (community event). In the spring, the chapter will be working more with local businesses and, also, be hosting discussion panels with advertising executives.