Dare to Soar logo

The University of North Carolina Wilmington continues to build a strong brand by exceeding its institutional goals and adhering to its core values.  Any university mark, whether in word or in graphic symbol, is a reflection of that brand.  A consistent graphic identity supports a strong brand for the university by creating a unified and instantly recognizable look in print and electronic communications.

In recognition of the change in university leadership, a secondary mark has been developed to represent the focus and direction of Chancellor Gary L. Miller. This symbol represents a view toward the future and serves as an excellent reminder of the university’s ongoing successes.

  • The statement, “Dare to Soar,” echoes the university’s motto, “Dare to Learn”, and builds on the “Soaring to Greatness” theme that unified the campus community in the recent past.
  • The wording encourages our university community to aspire to even higher goals in the years to come.
  • The uplifting shape of a Seahawk in motion reflects our founding and the forward focus of our mission.

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