The University of North Carolina Wilmington continues to build a strong brand by exceeding its institutional goals and adhering to its core values. Any university mark, whether in word or in graphic symbol, is a reflection of that brand. A consistent graphic identity supports a strong brand for the university by creating a unified and instantly recognizable look in print and electronic communications.In recognition of the change in university leadership, a secondary mark has been developed to represent the focus and direction of Chancellor Gary L. Miller. This symbol represents a view toward the future and serves as an excellent reminder of the university’s ongoing successes.
- The statement, “Dare to Soar,” echoes the university’s motto, “Dare to Learn”, and builds on the “Soaring to Greatness” theme that unified the campus community in the recent past.
- The wording encourages our university community to aspire to even higher goals in the years to come.
- The uplifting shape of a Seahawk in motion reflects our founding and the forward focus of our mission.