During the 1980s and 1990s, the newspaper industry experienced a large scare due to a steady decline in readership. As papers worked to entice their readers back into a more traditional news form, they struggled to pull them from the most popular news form source of the time, television. As the Internet emerged as a popular news source in the mid 1990s though, the newspaper industry had its chance to bring back not only its traditional demographic of readers, but a several non-traditional demographics of newspaper readers as well. Online newspapers brought a new type of news format, a format in which readers could take control of the news they viewed for the first time in media history. From simple plain-text sites, to elaborate multimedia-packed sites, online newspapers have offered an innovative way in which consumers can get their news. Online newspapers offer something that no other media outlet can offer to the public-news that can be customized, controlled and distributed in the blink of an eye. Society will only become more technologically savvy and dependent on this style of fast-paced, controllable news over time and online newspapers are, and will continue to be, the only medium that can give this to the world’s readers.