"Why UNCW?" Campaign
The graphic below represents many of the topics highlighted during the "Why UNCW?" Campaign.
Synopsis of Campaign
In response to advances in technology, college campuses across the country are adapting to the demand for greater access to online learning in a variety of forms. Even as students move into increasingly digital worlds, there is still a desire to maintain a sense of "place" that underscores the idea that coming to a college campus yields improved career and personal learning experiences.
In the face of these new advances, the UIC asked the campus community to respond to the following topic: Why attend UNCW when a student may attend, in a virtual way, other colleges and universities that offer online degree programs? And how can the UNCW experience be enhanced?
Responses to Campaign
Responders to this campaign provided diverse feedback, focusing largely on the themes of atmosphere and a sense of community. Feedback provided has been shared with the Office of University Relations to be used in future marketing of UNCW.