Market Research

“Ready, fire, aim……………”

Or is it ready, aim, fire?  Marketing strategies that are based in research and testing are the best means by which to develop a sustained and effective marketing effort.  Whether it is secondary research, surveys, focus groups, competitor intelligence or product testing, our market research services will refine your promotional effort for maximum impact.

Strategic Planning

One size does not fit all. 

Our Marketing and Communications liaisons will assist campus clients in developing the most effective strategies to advance their organizational goals.  The driving force behind the marketing plan is your unit’s strategic plan. Through a series of diagnostic planning exercises, customized marketing initiatives can be designed to more effectively help clients reach their organizational goals within their budget and time frame.

Whether it is a comprehensive marketing plan or a realignment of a current strategy, we can help develop broad marketing goals and strategies that are quantifiable, measurable and accountable.