The Office of Marketing and Communications seeks ways to generate media coverage that will enhance the image of UNCW. MaC is responsible for releasing all university news (except from athletics) placing stories in local, regional and national media outlets, and arranging media coverage of events and programs.
We invite you to contact us with information about research, programs, issues, people and events you feel would be newsworthy and will work with you to determine the appropriate audience for your message or craft the appropriate message for your audience.
While we can’t promise media coverage of every event or program, we will assess the newsworthiness of activities and, depending on the story and timing, may do one of the following:
- Write a story for @UNCW, the university’s internal publication
- Write and distribute a news release
- “Pitch” the story to a reporter or producer
- Promote the story as part of a trend (something happening in higher education across the state, for example)
- Include it in on a media advisory “tip sheet”
Staff will consult with you on how to get publicity, what is news, how to work with the media and how your news helps to build the successful image of the university.
We also promote individuals on campus who have expertise in various disciplines and topics as sources for the media to contact through our Experts List.
Publicize an Upcoming Event
Information on upcoming programs and events should be submitted three weeks prior to the program/event. Photos or a high quality digital image of the guest speaker/performer are always welcome. The schedule of events and speakers’ biographical information and travel schedule are helpful in coordinating media coverage.
