This policy and the Gift Level Minimum Values (see related link above) set forth the establishment of criteria and protocols for philanthropic and honorific naming. In considering the recommendations of the Chancellor or Chancellor’s designee for naming opportunities, the university shall ensure that any decision is compatible with the vision, mission and values of UNCW.

Definitions

The following definitions apply to this policy and corresponding protocols:

Facilities, Facility Components – physical structures including, but not limited to, wings, floors, classrooms, lecture theatres, laboratories, common and special purpose grounds, athletic venues, open spaces, and garden areas.

Academic Entity – schools or colleges and components within, including but not limited to, departments, programs, divisions, and centers/institutes.

Facilities Naming Value Guidelines

The following formulas and amounts are the naming opportunity valuing guidelines for a university facility or facility component.

Facilities

The cost of naming buildings typically should be established at 25-35% of the cost of the building construction. Fifteen percent (15%) of the total contribution will be allocated to the endowment of that building for ongoing renovation and repair support of the facility.

Facility Components

1. The naming price of specific areas or rooms generally will be based on a per square foot formula which is based on the calculation of the net usable square footage of a particular facility divided into the cost of construction or renovation to determine the net per square foot cost times the net usable square feet of a specific area/room.
2. Determining naming values on sites or programs of greater visibility and prominence will start first with the use of the basic objective formula approach (described above) and move to a more subjective approach. High visibility interior and exterior spaces, such as lobbies, libraries, auditoriums, student program offices, laboratories, deans’ offices, stages, athletic venues, walkways and plazas need to be weighted for desirability and therefore may have a higher value than the figure determined by the formula described above. The degree of weighting will depend on the attractiveness of the opportunity.
3. Typically, 15% of the total contribution will be allocated to the endowment of that named building or space for ongoing renovation and repair support, and the remaining 85% of the gift will be used to endow the programs housed in that named space.
   

Academic Entities Naming Value Guidelines

Calculating the naming opportunity value of university-wide and departmentally based programs and centers will be based on the budgets needed to accomplish articulated goals over a specified time period. Hard and soft costs related to the program should be included when naming value is being determined.

Support of an academic program on an annual basis will be recognized as the program support source for a specific given year. Annual support does not justify a naming opportunity (except in the cases of naming of a specific program initiative).

Support for an academic program in perpetuity requires an endowment that funds the program budget needs over time.

Implementation

The chancellor or chancellor’s designee(s) shall establish and administer institution-wide protocols for philanthropic and honorific naming opportunities that shall be reviewed from time to time. The protocols must allow for sufficient due diligence and lead to outcomes that appropriately reflect the values and integrity of the institution.

The Board of Trustees retains authority for approving all names of facilities, facility components, and academic entities. Donor agreements shall state that the naming is not effective until approved by the Board of Trustees.