Coastal Hospitality and Tourism (ICHTA)


Our economies are built on tourism. North Carolina ranks as the sixth most visited state in the United States. The economic impact from tourism is approximately $425.84 million in New Hanover County, $26 million in Brunswick County and $76.39 million in Pender County. How can you and your business benefit? The Coastal Hospitality and Tourism Analysis research
group can help you find the answers. University faculty and student researchers are now offering essential market-based tourism and hospitality research that can help drive your strategic and coordinated decisions in the Cape Fear Region and North Carolina coastal communities.

We can assist travel-related businesses and stakeholders by providing industry research data you can use to position your
organization to gain a greater portion of the tourism market share. This ultimately aids in further developing the economies of our coastal communities through increased employment opportunities and better wage earnings across the entire employment base. Our services are tailored to your specific business or organization’s needs and include:
♦ Visitor marketing profiles
♦ Focus groups
♦ Visitor counts
♦ Impact studies
♦ Market feasibility studies
♦ Conversion studies
♦ Guest satisfaction evaluation
We provide a resource that will help facilitate growth
in our region’s tourism and hospitality industry.

Who can benefit?
♦ economic development organizations
♦ city and regional planners
♦ resort and lodging developers
♦ convention and visitors bureaus
♦ chambers of commerce
♦ local governments
♦ regional development organizations
♦ local and state agencies
♦ tourism-related attractions, providers and other businesses

For more information contact:
The Coastal Hospitality and Tourism Analysis research group
of the UNCW School of Health and Applied Human Sciences
Nancy M. Hritz, Ph.D.
Associate Professor and Certified Hospitality Educator | 910.962.7719

College of Health and Human Services
Sch ool of Health and Applied Human Sciences
601 South College Road
Wilmington, NC 28403-5956
An EEO/AA Institution







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