Purpose Scope Policy Procedure

Revisions have been made to this policy to comply with the UNCW Visual Identity Program and Publications Guide, which was approved by the UNCW Cabinet in September 2002.  Revisions are not marked due to the numerous modifications made.

 

The UNCW Visual Identity Program and Publications Guide, which was approved by the UNCW Cabinet in September 2002, is the official source for information concerning university advertisements. The guide may be accessed on the World Wide Web at http://www.uncw.edu/news/guidelines/intro.html Policies and procedures governing university advertisements are summarized below.


 
University Advertising Standards.

In order that the university may present a consistent, uniform and professional image, all university advertisements must conform to university standards published in the UNCW Visual Identity Program and Publications Guide.
 


Advance Approval Requirement.

• All paid advertising (print, broadcast and billboard) with the following exceptions:

a.   Employment advertisements for EPA and SPA vacancies.
b.   Legal advertisements for construction projects or other contractual service bids.

• All student recruitment, marketing and fundraising videos.
• Any use of the university's name or affiliation in conjunction with any commercial venture such as an advertisement or article about a vendor whose product is used by the university.
• Any advertisement using the name of a university employee when his or her relationship to the university is mentioned or any other use of the university's name that appears to convey endorsement of a product.




Purchasing Services must receive notice of approval from the Office of University Relations before a purchase order can be issued to the vendor for the above items.

 

1.    Employment Advertisements for EPA and Faculty Positions.

• Follow the instructions in Procedure PUR 1.10, Appendix B.

2.     Employment Advertisements for SPA Positions.

• Follow the instructions in Procedure HR 1.10.

3.     Legal Ads for Construction Projects or Other Contractual Service Bids.

• Follow the instructions in Procedure PUR 1.10, Appendix B.

4.     Paid Commercial Advertisements.

• Ensure the advertisement conforms to university standards published in the UNCW Visual Identity Program and Publications Guide. The guide is available on the Web at http://www.uncw.edu/news/guidelines/intro.html.
• Forward a copy of the advertisement to the assistant to the chancellor for university relations for approval.
• Upon approval of the advertisement, input the electronic purchase requisition and forward the approved ad to Purchasing Services as an attachment to the requisition. (See PUR 1.10.) Purchasing will not process requisitions for commercial advertisements unless they have been reviewed and approved by the assistant to the chancellor for university relations (or designee).
• Purchasing will issue the purchase order upon receipt of the requisition and approved ad.