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Social Media on Your Website

Social media is an important part of your effort to engage your readers, whether they are members of the community, current and potential students, parents, faculty, staff or alumni.

Your marketing plan probably includes the use of Facebook, Twitter, YouTube, RSS, and blogs. In the future you might also leverage such popular social networking sites as Google +, Pinterest, Tumblr, Vimeo, Instagram, DropBox and LinkedIn.

Our Sharepoint sites are also a form of social networking, providing discussion forums, collaboration tools, newsfeeds, wikis, etc.

The 18-to-24 year old demographic experiences social networking as a normal part of life, and high school students are equally, if not more immersed. Alumni also use these sites after graduation during their employment searches, and for keeping engaged with their alma mater.

Social networking is also a significant factor in the higher education classroom and research efforts. It makes sense that university departments, faculty and researchers will integrate their scholarly networking into their official UNCW websites. This infographic contains some interesting points about the uses of social media in higher education. Read the whole article at ZDNet. (external link)

Basic Guidelines:

Embedding Social Media on Your Site

Social networking sites often provide widgets, buttons, feeds, etc. to help you add interactivity to your site. You can embed them into your website by using the "Insert >HTML Snippet" menu selection in Contribute. (CTRL+ALT+H)

  • Copy the embed code to your clipboard, select the Insert drop down menu in Contribute, and then select HTML Snippet.
  • Paste (CTRL+V) the embed code
  • Publish your page.

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