Marketing & Communications

  Visual Identity Policies

 

UNCW logos are the property of UNCW, and use of UNCW logos must comply with UNCW Visual Identity Policies.   University logo policies apply to all visual representations of the university - signs, video productions, exhibit materials, World Wide Web sites etc., as well as printed and electronic publications.

 

Use of University Marks

Only appropriate use of the university’s marks is permitted.

• No references to alcohol, drugs or tobacco-related products may be used. 
• No material that may be demeaning to individuals or institutions (including but not limited to racial, ethnic, gender, or disability-related matters) may be used..
• No profanity may be used.

Colors

• Logos must be reproduced in the university’s official PMS colors in approved combinations. 
• Official colors of UNC Wilmington are specified using the Pantone Matching System (PMS).

  Seahawk green (teal) is PMS 329.
  Seahawk gold is PMS 120.
  Seahawk blue is PMS 281.

• For textiles, the closest suggested matches are:

  PMS 329 - #18-4728
  PMS 120 - #12-0736
  PMS 281 - #19-3864

Modifications

• The “house” and Seahawk Spirit logos may not be distorted or redrawn, rescanned, stretched, repositioned or modified in any form. 
• The Seahawk Spirit logo must never be reversed and must always face left.

Use with Other Trademarks (co-branding)

• Any use of university marks with other trademarks must be approved by Enterprise Risk Management Licensing or through university contract.

Consumables

• Must have expiration date on the packages.

Current Players

• No use of current players’ names, images, or likeness is permitted that would violate NCAA rules and regulations.

UNCW Music and Songs

• Any commercial use of UNCW music and songs requires written permission through Enterprise Risk Management Licensing.

UNCW/Jamie Moncrief