Bruce C. McKinney


   Office: Leutze Hall # 231
   Phone: (910) 962-7227
   Fax: (910) 962-7061



Dr. Bruce C. McKinney graduated from high school in Ipswich, Massachusetts. He received his B.A. in psychology from The University of New Hampshire and his M.A. and Ph.D. in speech communication from The Pennsylvania State University. Professor McKinney teaches courses in concepts in communication studies, mediation, communication theory, and negotiation. He also teaches a graduate course in conflict management for the Department of Public and International Affair’s MPA program and courses in decision-making and negotiation for the graduate certificate in conflict management for the same department. Professor McKinney is also past President of the UNCW Faculty Senate.

Professor McKinney has taught courses in negotiation and decision-making in Vietnam for the Ho Chi Minh City Development Learning Center, an organization sponsored by the World Bank. McKinney has also taught in Vietnam for Cleverlearn, Royal Education, and Vietnam National University in Hanoi. His research includes studying Vietnamese perceptions of communication education, public relations, and conflict management which has resulted in published articles about Vietnam in Asian Profile, Public Relations Quarterly, The Canadian Journal of Peace Research and The Carolinas Communication Annual. His most recent publications are “Public Relations in Vietnam: An Examination of a Work in Process,” published in Asian Profile, and “Narcissism or Openness?: College Students’ Use of Facebook and Twitter,” published in Communication Research Reports.

He is married to Le Thi Hong Tang whom he met while teaching in Ho Chi Minh City. Dr. McKinney has also taught at LaSalle University (Philadelphia), James Madison University (Virginia) and Angelo State University (Texas). He taught at UNCW from 1990-1999 and returned to UNCW in 2005.

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