Learn, Innovate and Connect: Global Learning Technology Conference

Call for Papers and Panels

Integrated Marketing Communication Conference
University of North Carolina Wilmington
June 6-8, 2013

Deadline: Friday, February 1, 2013

The theme of the conference is “Integrated Marketing Communication and the Polis.” The conference seeks to find theoretical ground for Integrated Marketing Communication (IMC) in the communication discipline as it is applied in and informed by the public sphere, asking questions such as:

  • How does communication theory ground IMC?
  • How can a theoretical approach to IMC encourage ethical practice?
  • How can we teach IMC from a praxis perspective to better prepare our students for employment in IMC fields such as public relations, advertising, marketing communication, and event planning?
  • How does the polis figure into issues of integration, corporate narrative, brand coherence, and other IMC areas?
  • How can various IMC contexts be more deeply understood and appreciated by applying ancient and contemporary theorizing on the polis?

Papers may focus on a variety of issues, rely on varied methodologies, and arise from multiple fields. We welcome papers addressing all facets of IMC functioning in the ancient, medieval, or contemporary conception of the polis. With this in mind, papers and panels should relate to the study and practice of communication and its theoretical roots, which draw from but are not limited to:

  • Communication Ethics
  • Communication Theory
  • Instructional Communication
  • International and Intercultural Communication
  • Mass Communication
  • Performance Studies
  • Philosophy of Communication
  • Political Communication
  • Rhetorical Theory
  • Visual Communication

Scholars from related disciplines are invited to submit papers, extended abstracts, and panel proposals for inclusion in the conference.

Full Papers: Submissions should be double-spaced, with a maximum of 30 pages including references. Any citation style is permitted (e.g., MLA, APA) as long as the author utilizes it properly and consistently. The author(s) should remove name(s) and all identifying data from the manuscript. A separate title page with title, author name(s), and contact information should also be included. Please indicate on the title page if the author is a graduate student and also if this is a debut submission, having never previously presented at a professional conference. Send papers as attached files via email to IMC@uncw.edu.

Extended Abstracts: Submissions should be 500-750 word extended abstracts so as to give reviewers a sense of the direction of the paper. The author(s) should remove name(s) and all identifying data from the abstract. A separate title page with title, author name(s), and contact information should also be included. Please indicate on the title page if the author is a graduate student and also if this is a debut submission, having never previously presented at a professional conference. Send extended abstracts as attached files via email to IMC@uncw.edu.

Panel Proposals: Panel proposals may include up to five participants (not including a respondent). Please include one title page with a 500-word (maximum) abstract and rationale for the panel. Each presenter should include a title and 200-word abstract for his/her work. Send the panel proposals as attached files to IMC@uncw.edu.

Deadline: All papers, extended abstracts, and panel proposals must be received by midnight Friday, February 1, 2013 to be considered for inclusion in the conference. Participants will be notified by March 1, 2013.

Undergraduate Poster Session: An undergraduate poster session is also planned, but those submissions will be due on March 22, 2013. A separate call for posters will be posted on the conference website in Fall 2012. Please consider adapting course assignments now to encourage worthy submissions from your students!

The University of North Carolina Wilmington is located in the southeastern region of North Carolina, near the historic district of Wilmington, four miles from the Cape Fear River and five miles west of Wrightsville Beach and the Atlantic Ocean. Affordable on-campus lodging will be available. Conference events will include an opening reception, the keynote banquet, and a Saturday evening event. Registration information will be forthcoming on the conference website.

For more information, contact:

Jeanne Persuit, Ph.D.
Conference Planner
Department of Communication Studies
University of North Carolina Wilmington
601 S. College Road
Wilmington, NC 28403-5933
Phone: 910.962.2616
Email: IMC@uncw.edu
Conference Website: http://www.uncw.edu/com/IMC.html