UNCW Logo Downloads & Graphic File Formats

Graphics File Formats
Recommended Logo Formats
Downloadable UNCW Logos

UNCW logos are the property of UNCW. Before downloading and using logos from this site, you should familiarize yourself with UNCW policies, particularly as they regard to the use of the copyrighted logos.

If questions:

University departments should direct questions regarding use of the logos to their departmental publications officer or to UNCW University Relations at 910-962-4164.
Vendors and individuals interested in marketing or selling UNCW logo items, whether retail or wholesale, should contact Licensing Resource Group (LRG) at (616) 395-0676 or fax (616) 395-2517.

About Graphics File Formats

UNCW logos are provided in each of four widely supported digital file formats. These are TIFF (tif), EPS (e-p-s), GIF (gif or jif) and JPEG (jay-peg). A given graphic can be saved in any of the four formats, but each one has particular strengths that can be lost when converting from one to the other. The table below shows the best use of each format and some things to remember about each one.

TIFF

Advantages:
Fonts are imbedded in image
Works well with paint/image editing applications
Prints well on postscript and non-postscript printers
Uses lossless LZW compression

Disadvantages:
Permanently converts spot colors to process
Large file size (compared to vector-based graphics)
Loses image quality when enlarged
Text cannot be edited with text tools

EPS

Advantages:
Preferred by graphics professionals for use with vector graphics
Very small file size
Editable text
Works with vector-based graphics
Supports spot colors
Does not lose image quality when enlarged

Disadvantages:
Prints unacceptably on non-postscript compatible printers
Requires linked font files if text not converted to artwork
Cannot be edited in paint applications unless converted to bitmap

GIF

Advantages:
For web graphics with areas of solid color
Background color can be made transparent
Supports web animation
File size can be reduced by limiting the number of colors used
Built-in, customizable color table gives good color control

Disadvantages:
Maximum 256 colors
Most GIF's are saved at screen resolution (72 dpi - unacceptable for print)
Text cannot be edited with text tools
Loses image quality when enlarged

JPEG

Advantages:
For full-color web graphics (photographs)
Uses compression optimized for reducing file size for web publishing

Disadvantages:
Compression proportionally reduces image quality
Compression results in progressive color shifts
Most JPEGs are saved at screen resolution (72 dpi - unacceptable for print)
Most JPEGs are compressed too much for use in print
Loses image quality when enlarged

Recommended Logo Formats

Printing Services follows the following guidelines for choosing file formats appropriate to each file's intended use. Although there are some exceptions, the following recommendations will help you to choose the right file for a given job 99% of the time. Call Print Shop customer service with technical questions about logo usage.

EPS

Use EPS files when sending logos to off-campus vendors.
Use EPS files when sending UNCW logos to Printing Services.
Use EPS files for saving vector-based art.

TIFF

Use TIFF files for printing on departmental (non-postscript) printers.
Use TIFF files for scanned photographs and art from paint (image-editing) applications.

GIF

Use GIF files for UNCW logos published in web pages.
Use GIF files for art with limited color palettes intended for web publishing.

JPEG

Use JPEG files for publishing photos in web pages.
Some digital photograph companies provide uncompressed JPEGs on CD-ROM suitable for print.

Downloadable UNCW Logos

Tip - To Download Logos:

With your mouse on the desired logo link, right click with your mouse.
(For Macs, if no right click is available: Control + left click)

Select "save target as" (For Macs, select "save link as")

When the "save target as" dialog box opens, choose where you want the file to be downloaded.

UNCW "House" Logo

Logo Image	Downloadable Formats
Teal "House" Logo	EPS (process color) EPS (spot color) EPS for use with Microsoft Office software on Win PCs (process color) EPS for use with Microsoft Office software on Win PCs (spot color) GIF JPEG TIFF
Blue "House" Logo	EPS (process color) EPS (spot color) EPS for use with Microsoft Office software on Win PCs (process color) EPS for use with Microsoft Office software on Win PCs (spot color) GIF JPEG TIFF
Black "House" Logo	EPS EPS for use with Microsoft Office software on Win PCs GIF JPEG TIFF
Reversed (white) "House" Logo (Thumbnail image background is shown in black for illustration purposes only.)	EPS EPS for use with Microsoft Office software on Win PCs GIF
Blue, Gold "House" Logo This logo is for use on stationery items only.	Adobe Illustrator EPS

Seahawk Spirit Logo

Logo Image	Downloadable Formats
teal, blue, yellow	EPS (process color) EPS (spot color) EPS for use with Microsoft Office software on Win PCs (process color) EPS for use with Microsoft Office software on Win PCs (spot color) GIF JPEG TIFF
teal, blue	EPS EPS for use with Microsoft Office software on Win PCs JPEG TIFF
teal	EPS EPS for use with Microsoft Office software on Win PCs JPEG TIFF
blue	EPS EPS for use with Microsoft Office software on Win PCs
black	EPS EPS for use with Microsoft Office software on Win PCs JPEG TIFF
Reversed (white) (Thumbnail image background is shown in black for illustration purposes only.)	EPS

Sammy Seahawk Logo

Logo Image	Downloadable Formats
teal, blue, yellow	EPS (process color) EPS (spot color) EPS for use with Microsoft Office software on Win PCs (process color) EPS for use with Microsoft Office software on Win PCs (spot color) GIF TIFF (process color)
teal, blue	EPS EPS for use with Microsoft Office software on Win PCs
black line art	EPS EPS for use with Microsoft Office software on Win PCs TIFF
gray	EPS EPS for use with Microsoft Office software on Win PCs GIF TIFF