Proper Use of UNCW Logos and Marks

UNCW logos are the property of UNCW. Before downloading and using logos from this site, you should familiarize yourself with UNCW logo policies.


  • University departments should direct questions regarding use of any and all logos to UNCW University Relations at 910.962.4164 or UNCW Licensing & Trademarks at 910.962.7145.
  • Vendors and individuals interested in marketing or selling UNCW logo items, whether retail or wholesale, should contact UNCW Licensing & Trademarks at 910.962.7145 or Learfield Licensing Partners at 616.395.0676.

About Graphics File Formats

UNCW logos are provided in each of four widely supported digital file formats. These are TIFF (tif), EPS (e-p-s), GIF (gif or jif) and JPEG (jay-peg). A given graphic can be saved in any of the four formats, but each one has particular strengths that can be lost when converting from one to the other. The table below shows the best use of each format and some things to remember about each one. Although there are some exceptions, the recommendations will help you to choose the right file for a given job 99% of the time.


Fonts are imbedded in image
Works well with paint/image editing applications
Prints well on postscript and non-postscript printers
Uses lossless LZW compression

Permanently converts spot colors to process
Large file size (compared to vector-based graphics)
Loses image quality when enlarged
Text cannot be edited with text tools

Recommended Uses:
Use TIFF files for printing on departmental (non-postscript) printers.
Use TIFF files for scanned photographs and art from paint (image-editing) applications.


Preferred by graphics professionals for use with vector graphics
Very small file size
Editable text
Works with vector-based graphics
Supports spot colors
Does not lose image quality when enlarged

Prints unacceptably on non-postscript compatible printers
Requires linked font files if text not converted to artwork
Cannot be edited in paint applications unless converted to bitmap

Recommended Uses:
Use EPS files when sending logos to off-campus vendors.
Use EPS files when sending UNCW logos to Printing Services.
Use EPS files for saving vector-based art.


For web graphics with areas of solid color
Background color can be made transparent
Supports web animation
File size can be reduced by limiting the number of colors used
Built-in, customizable color table gives good color control

Maximum 256 colors
Most GIF's are saved at screen resolution (72 dpi - unacceptable for print)
Text cannot be edited with text tools
Loses image quality when enlarged

Recommended Uses:
Use GIF files for UNCW logos published in web pages.
Use GIF files for art with limited color palettes intended for web publishing.


For full-color web graphics (photographs)
Uses compression optimized for reducing file size for web publishing

Compression proportionally reduces image quality
Compression results in progressive color shifts
Most JPEGs are saved at screen resolution (72 dpi - unacceptable for print)
Most JPEGs are compressed too much for use in print
Loses image quality when enlarged

Recommended Uses:
Use JPEG files for publishing photos in web pages.
Some digital photograph companies provide uncompressed JPEGs on CD-ROM suitable for print.


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